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English to Chinese Localization
China's economy has developed at a staggering pace since the early 80s, to such an extent that it is fast becoming the envy of both Japanese and American markets. Today, China is the second largest economy in the world after the US.
When China joined the WTO in 2001,it became clear that China's economy would continue to grow quickly. Members of the global economy now find themselves intrigued with the opportunities this rapid economic growth presents. Entrepreneurs know that by entering the Greater Chinese market, which includes Hong Kong and Taiwan, they can vastly extend the market reach and lifespan for their products. A website in Chinese is the avenue many companies are pursuing. However, for a website to be effective it has to be culturally and linguistically appropriate.
Localization Is the Key to Your Success
Web users are four times more likely to purchase from a site that communicates in the customer's language (www.idc.com).
Visitors stay for twice as long (site stickiness is doubled) at a web site that uses the visitor's language (Forrester Research).
Focus on One Language Pair
The employees at Point Expression are all dedicated specialists in the field of English/Chinese localization. Every translator must demonstrate an extensive grasp of the literal, figurative, and cultural aspects of this work that involves artistry.
As such, Point Expression translators take their work seriously but at the same time are the kinds of people who find language fun. Our strength is our commitment to channel this expertise and enthusiasm exclusively between one language pair: Chinese and English. By focusing exclusively on one language pair, we have placed ourselves at the helm of the industry and are in a position to offer a higher quality of service than our Multilanguage competitors.
Reasons to Choose Our Services
Our focus on one language pair is just on of our many advantages.
Professional Language Skill
In addition to being highly qualified, all our staff are immersed in a stimulating, bilingual working environment. The result is translators who are fluent in usable Chinese and English.
Quality Control
Our commitment to quality is demonstrated by our decision to focus exclusively on one language pair. For more information on how we ensure quality service. follow the link on the left to Quality Assurance.
Technology
Point Expression uses industry standard Terminology Management and Translation Memory Tools. We constantly update these tools as changes become available and keep abreast of any new and developing trends within the industry; and, most importantly, our databases are web-based. This web-based technology means our translation resources are accessible around the globe, and ensures our customers receive quality service from some of the best talent worldwide.
Terminology Management
Over the course of each project a master glossary is created and made available to every member of the translation team. Consistency is maintained and repeated work is avoided.
Translation Memory
Before each text is translated, the source text is searched and our database is queried for identical sentences; if none are found entries are created. This prevents re-typing or re-translating.
Professional Development
We take great pride in our employees and offer them opportunities to develop professionally. Because our focus is on a single language pair, professional development is always channeled into English and Chinese.
The Wrong Choices Can Lead to Disaster
Other translation agencies claim that they can provide services for multiple language pairs, but their claim is rarely matched with the quality that a narrower focus offers. In a sense, these agencies are Jacks-of-all-trades, but Masters of none. While they may deal in multiple languages, their specific ability in any given language pair is never skilled enough to earn a loyal client base. Choosing a Multilanguage translator can lead to several common problems. Point Expression's dedicated focus on English and Chinese ensures that these problems never happen.
Tel: +8864 2246 0505 Fax: +8864 2243 0622
Email:service@point-expression.com.tw MSN:point.express@msa.hinet.net
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